Creators Need Better Bread—Not Painkillers or Vitamins

“Vitamin, painkiller, or candy?”

It’s a question Kevin Fong once put forward to describe different business models. Vitamins are optional; painkillers solve immediate problems; candy? Just for fun.

But what it misses is that all those are secondary to our basic diet—bread.

Bread is what we eat every day—even when we’re in pain, vitamin-deficient, or chasing with a Twizzler.

Bread.

Some is healthy, some is Wonderjunk, some is fancy, some are just buns.

We butter it, we toast it, we make sandwiches with it, we dip it in egg and fry it.

We like it round, square, flat, tall, long, short, crispy and soft.

We eat it at home, at school, at work, on the train, at the ballpark...

Where don’t we eat bread?

See where I’m going with this?

Bread is a convenient, versatile, everyday food item. And it’s endlessly repurposable.

Painkillers aren’t repurposable.

Neither are vitamins or candy.

When we launched the idea of a single, use-anywhere workflow for content creators, we meant to make bread—a total overhaul of how and what video producers use to plan their content.

• A painkiller would only try to dull the pain of what’s already broken.
• A vitamin would only try to make you feel better about its brokenness.
• Candy would just distract you from fixing it altogether.

We’re not wasting our time on any of that.

We’re making bread—an everyday tool for content creators that feels familiar and fits just about any creative workflow.

Got ingredients for our bread recipe? Talk to us.

So, what’s on your bread?