Disruptor Tools Will Always Win. Next Up: Video Planning

Producing content for YouTube is “quick-turn”—meaning it's not like typical documentaries, TV shows, or movies. Those are very different production types with professionals trained in various specialized skills.

Rise of the Video Creatorpreneurs

YouTube content is largely made by creatorpreneurs—creative DIYers most often with no formal training in pre-production, post-production, or marketing.

Think about all the parts that go into one video:

• Ideation
• Research and information-gathering
• Project planning
• Content management
• Scripting
• Presenting/VO
• Video editing
• Audio and music mixing
• Graphic design
• Marketing/SEO
• Distribution
• Stats/analytics

Creators are doing this all by themselves—using accessible tools.

Technology Democratization

It’s been happening since personal computers: new tools come along (largely software now) that disrupt established industries and processes. It changes how work is done—and who does it.

Oh, and faster, better, cheaper.

Swing through any subreddit devoted to a specialization—videography, programming, design, you name it—and you’ll spot signs of this everywhere: new tools, integrations, shortcuts and workarounds…

And even newer tools that might soon replace them all…

(You might also pick up on the tribalism in these subreddits: the newcomers vs the old guard. It’s OK, one day the newcomers will be the old guard.)

These inexpensive, specialized tools will always be status quo wreckers—especially in the hands of people with disposable time. There’s just no avoiding it.

• CapCut made video editing accessible.
• Canva made design easy.
• Etsy made creator e-commerce affordable.
• Riverside made podcast production unified.

The list goes on.

These tools rarely replace all the functionality of the big ones—but they don’t need to, they only need to be good at one or two things. Simplify, integrate, focus.

We’ve entered into a different kind of specialization: scrappy, purpose-built tools that do something really well—versus the over-engineered corporate bloatware that’s sold to us as Swiss Army Knives for any task.

What a crock.

Cutting Corpulence™

It’s that old corporate mindset that drove our thinking for a video planning app, because most creators are stuck adrift in business bloatboats—for what is supposed to be a creative process making entertainment. Square peg, round hole.

The hidden cost of juggling multiple apps, steep learning curves, complex workflows, subscription bloat, and ever-present creative burnout make leaner tools so much sweeter.

Purpose-built tools are less mentally exhausting.

• CapCut is simpler than Premiere, Final Cut Pro, or After Effects.
• Canva is easier than Illustrator, Photoshop, or InDesign.
• ShowShaper is more unified than a kludge of business tools.

Technology democratization isn’t just a trend, it offers new opportunities—a new life—for creators in a job market that is failing them.

Content planning is next, and—prediction—video will be at the top of that list.

Vive la revolution.