Creatorpreneurs Do It All—So Their Video Tools Better ROCK
When You’re Wearing All the Hats, Your Planning Workflow Needs to Fit Your Process Like a Glove
By Emlyn Addison
January 8, 2025 Category: Content planning
Got a YT channel? How’s the content overload? 😂
Simplify your workflow with a start-to-finish video planner.
A Rocket Without a Launchpad
Ever notice how there are tons of dedicated apps for editing and post-production but almost nothing for pre-production and planning?
We did. And for creators on YouTube, TikTok, Twitch, Insta or even podcasters, that gap is painfully obvious.
A big chunk of the video production process is not covered.
Reading the Room
We wanted to get a feel for the app landscape—so we dove into socials, chatted with creators, and looked closely at workflows.
Here’s the breakdown:
Productivity/Project Management/Writing
- Jira, Evernote, Monday, Google Docs, ChatGPT, Obsidian, TextEditor, Dropbox, Asana, Milanote, Drive, iCloud, OneNote, Basecamp, Notion, Google Keep, Sheets, Airtable, TubeSpanner, Qdir, ClickUp, Creative Fuel, Pocket, Shortcut…
Video Editing/Graphics/Music
- Davinci Resolve, Final Cut Pro, Adobe AFX, Photoshop, CapCut, OBS, Canva, GIMP, Krita, MotionVFX, Descript, Premiere Pro, Epidemic Sound, Elevenlabs, Camtasia, Opus Clip, Soundstripe…
Marketing/SEO
- TubeBuddy, vidIQ, SemRush, HubSpot, Mailchimp, StreamYard, Ahrefs, Zoho, PostHog, Klaviyo, SendGrid, Google Analytics…
It’s impressive (and incomplete)—and it’s overwhelming.
Let’s call it what it is: a haphazard collection of mostly business apps that pushes creators into laborious, unwieldy workflows.
YouTubers have to be one-person design studios, production houses, and marketing agencies. It’s multitasking on a whole different level.
What other creative field demands this many tools and skills?
A Workflow Owned by Multitaskers
Creating a video covers a lot of ground:
- Ideation/brainstorming
- Content research
- Media management, file storage
- Production planning, scheduling, guest management
- Scriptwriting and storyboarding
- Videography, audio recording, lighting, set design
- Presenting, interviewing, voice acting
- Video editing, audio mixing, music, FX
- Graphic design, illustration, typography etc
- Copywriting, marketing copy, SEO
- Distribution, promotion, audience engagement
Give yourselves a hand, creators—that’s a lot of moving parts for one video.
Creatorpreneurs are the new polymaths: creatives who are developing complete skill sets around content planning, production, and marketing.
Which means learning a lot of apps and techniques—and all the problems that come with them.
Who has time?
A quick little break to tell you about our video planning tool for creators, then back to the post
Why is the YouTube burnout rate over 75%?
Because making high quality videos, week after week after week, is a huge time suck.
And a mental suck—4 out of 5 YouTubers are chronically stressed.
It’s a workload problem.
We’re making video planning easier: Capture ideas, organize content, and produce camera-ready scripts—all in one workspace:
- Ideas sandbox: A central hub to save, tag, and organize all your video ideas, notes, and content for easy scripting.
- Media manager: All your saved media files in one place—text, links, images, social posts, video clips...
- Smart tagging: Ideas, media, and scripts tagged for quick searches and easy repurposing.
- Drag-and-drop scripter: Pull ideas and media directly into your script, add talking points, and control flow.
- On-air script viewer: A hands-on script dashboard so you hit every talking point. Scroll, tap, zoom.
Making videos is a giant time suck. Cut the overload, simplify, and get your life back.
Become a backer right now for just $5.42/month—forever. Or join our waitlist for a peek at our beta release.
OK, back to it!
What’s Missing from This Picture?
Split the above production process at “video editing”, and you’ll see the problem: almost two thirds of the workflow is basically left open to whatever’s out there—note apps and business tools.
None of them were designed with creators in mind.
Not one of those apps was built to plan out a video from idea to camera-ready script.
It’s an ecosystem of impostors offering sorta-solutions just to get market share. This setup has forced creators to normalize tools that don’t fit the job.
Video work demands a front-to-back, access-anywhere web app designed for the creative process—not a Frankentool cobbled from business apps.
A Web-Based Planning App for Video Creators
Picture this: a single workstation for the entire process. Note-taking/ideation, content collection and file management (links, images, social posts, videos etc), video planning, and scripting.
And a script viewer app for following along on camera.
If that sounds like the tool you’ve been waiting for join our waitlist for updates.
Want to back this web app? We’re offering $65/year for life for backers—jump on.
See also:
Don’t Blame Your Writing—Blame Your Tools
Content creation is about making engaging entertainment—business apps aren’t designed for that. Video creators need a tool that respects narrative flow.
Content planning