Channel the Chaos: A Tool to Save Content Creators’ Sanity

Ideas are the lifeblood, the juice, the soul of every creator. Whatever hits the camera, the mic, or the stage? It started with an idea.

Finding ideas isn't just part of the job—it is the job. For some of us, it’s a full-blown obsession. Welcome to the circus.

TL;DR: Inspiration doesn't wait. Be ready with the right tool.

Trying to keep track of ideas is like herding a pack of caffeinated squirrels. Just ask a songwriter who had the perfect melody in the shower and lost it somewhere between shampoo and conditioner. That’s why writers, comedians, and even CEOs sleep with a notebook on the nightstand. Their overworked brains don’t keep files.

Subtext: You need a system, or you’ll drown with the rest of them.

You're gonna end up having ideas that you can't implement immediately...store them somewhere so you can come back to them later.
—Katie Steckly

A Workspace Made for Our Madness

But let’s get real—systems that weren’t built for creators are a trap. Note apps? Cute. Google Docs and productivity apps? They’re fine—for your accountant. Spreadsheets for planning your show? C'mon, that’s masochistic. We’re creators, dammit, not middle managers. We deserve something we can call our own—something built for the glorious chaos of collecting ideas, planning episodes, writing scripts, and delivering videos that grab eyeballs.

Text editors don’t understand flow.

Spreadsheets don’t understand storytelling.

And here's the rub: coming up with ideas is just the beginning. Start making episodes—25, 30, 50 deep—and suddenly you’re swimming in a sea of links, images, videos, guest notes, sponsor scripts, audio clips, tweets, blog posts, and product details. Your hard drive turns into a black hole of stuff. And all that stuff? It needs a home, or it’ll bury you alive.

Tagging and organizing your content isn’t glamorous, but it’s the secret sauce. It’s how you dig gold out of chaos. Without it, your production process is a time-sucking monster, pulling you away from the thing that matters most: creating.

Most of us scatter our ideas across apps like breadcrumbs. Notes in Evernote. Media in Dropbox. Scripts in Google Docs. It's like trying to build a house with tools you found at a garage sale. The most successful creators, though? They plan, they organize, and they work every angle of their ideas until there’s nothing left to squeeze out.

The 20% That Matters Most

Here’s a sobering stat: Darren Lee (founder of Kickoff Sessions), suggests that only 10% of new podcasters make it past episode 3. Of those, only 10% make it past episode 20.

Burnout is real. Overload is real.

The hustle eats people alive. And the sad truth? Disorganization is often the killer.

The 80/20 Rule is something programmers learn early. It's gospel for a reason: focus on the most essential 20%, and you’ll get 80% of the results. Simplify. Cut the noise.

Do less, but better.

Think about it: How much time do you waste every month—

• chasing down half-baked ideas?
• sorting through a graveyard of notes and media files?
• trying to remember what you’ve already used?
• piecing together scraps of content for a new episode?
• fighting with tools built for resumes, not storytelling?

One Creator Workspace to Rule Them All

A central workspace changes the game. One place for ideas, content, and scripts. One workflow that cuts the clutter and sharpens the focus.

It's why we're building ShowShaper.

ShowShaper isn’t a tool—it’s a damn survival kit. A workspace purpose-built for UGC creators drowning in ideas and looking for clarity. The Ideas Vault is where it all starts. Capture your sparks of genius, tag them, drop in links, make notes, stash media. Got a killer YouTube clip? A blog post screaming for a breakdown? A meme that nails your point? Drag it. Tag it. Done.

It’s not just a repository—it’s a launchpad. Searchable, organized, and ready to turn inspiration into content. Ideas become episodes. Episodes become shows. Shows become your passion (and if you're good, your paycheck). And the whole thing feels like second nature.

ShowShaper is made for the brilliantly scattered. The creators with too much going on but too much to say to stop. It’s the tool we deserve.

Our elevator pitch for UGC creators: 2 years of ShowShaper for $65 (yeah, that’s 75% off). Not ready to dive in? Join the waitlist and grab an early-bird discount.

Get out there. Make something great.