AI Scripts Are Easy—Was That Your YouTube Plan?
Fast, Generic, and Forgettable: Why AI Scripts Can’t Replace Good Storytelling
By Emlyn Addison
December 24, 2024 Category: Creative process
AI apps are pretty great, aren’t they? If there were AI apps for folding laundry, grocery shopping, or filing tax returns, we’d all be living the dream.
But answer this honestly: As a creative professional, are you using AI scriptwriting apps because
- They can write scripts faster—so you can make videos faster?
- They can write scripts better—so you don’t need to?
Both of these answers miss the point:
- Viewers want to spend time with well-crafted entertainment, they don’t want to be cogs in your ad-revenue machine.
- Viewers want storytelling—from your unique POV—not a computer’s rehashed marketing clichés.
- And honestly, viewers deserve more respect than being force-fed machine-generated word salad (that is passed off as original scripting).
TL;DR: AI Writes Fast, but You Write Real
Let’s get down to it:- AI Output is 100% Derivative
AI doesn’t write. It mimics. It scours its database, grabbing patterns and rearranging them. It feels like it’s “writing”. It’s not. - It’s Mostly Generic
AI can generate useful outlines and stimulate ideas, but it doesn’t know how to paint outside the lines. It can’t write in a voice or style without sounding hokey as Hell. - Your Wish is My Command
AI tools don’t understand audience dynamics, content strategy, or big-picture planning. They’re programmed to tell you what you want to hear, not what your audience needs to hear. Multi-layered storytelling? That’s a no. - They’re Still Just Robots
Unless your audience is a room full of robots, the lack of any real human experience or emotion guiding your creative choices is going to show, one way or another.
You can fake competence, but you can’t fake soul. Would you use an AI app to write your wedding vows?
- Demonetization Bombs Away!
AI content churn is already getting pushback in a big way. Google’s penalizing AI-written content, and others like YouTube, Facebook, and Amazon KDP are pumping the brakes. Because even the TechBros know that a world buried in AI sludge is bad for business. And a massive self-own for creators. - Oh We Have the Same Output! How Embarrassing!
You thought your AI copy was unique? AI models routinely repeat ideas and phrases—and get things wrong. Unless you’re rewriting 80% of it, good luck standing out in your niche. - Subs vs Ethics
When did we stop asking about originality in an AI-driven world? Just spit-balling here but, as creatives, are we okay with shortcuts that flatten creative diversity? Don’t we owe it to each other—and our audiences—to own our craft? - Phoning It In
We’ve all been there. When it starts feeling like work, we get lazy. It’s human. But it’s worse than that—we’re creators. We of all people shouldn’t be taking shortcuts. Overdependence on these little word-soup gizmos is stunting our growth as scriptwriters.
Reality Check
AI has its uses—clearly. We use AI for suggesting draft outlines, for SEO, and for styling choices. AI technology is very good at giving you lots of options, lots of angles, but it’s much less good at understanding what you’re going for—your vision, your audience, your persona. That’s on you.
No matter how clunky you think your writing is, you will always be more original—and more memorable—than anything an LLM can throw at the wall.
Bottom line? Use good judgment. Viewers don’t want ChatGPT’s version, they want yours.
“That AI writing app is out there. It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop...ever, until you stop prompting it.”
Content creation is a grind. But great creators don’t phone it in—they plan, they script, they stand out. ShowShaper’s Episode Builder is purpose-built for user-generated content creators—one workflow to help you write better scripts.
Pre-launch offer on now: $65/year for life—jump on. Not ready? Join the waitlist and we’ll send an early-bird discount.