The Case for a Better Content Creation Ecosystem

Free Tools are Just Free—They’re Not Made for Creative Work

Creators make entertainment. It’s handmade content to

• attract viewers
• entertain
• maximize view time
• encourage loyalty—through likes, comments, and subscriptions.

That‘s it.

But most creators end up using GDocs, Notion, Trello, Asana, and other business apps—simply because they’re free.

These tools weren’t built for creative work—they’re business apps: bloatware that is focused on productivity and project management. Kanban boards, project timelines, progress tracking, budgets... You get the idea.

You might think you’re saving a buck but these apps force creators into workflows that simply don’t match how entertainment is made.

And that affects the content—which impacts viewership.

We think creative work deserves a workspace designed just for creators—that covers all content pre-planning: idea collection, media organization, scripting, and presenting.

Scattered Third Party Apps Create Scattered Workflows

Your ideas are in Airtable, media‘s on Dropbox, scripts are in Google Docs. Not ideal, right? This patchwork approach undercuts planning, it loses ideas, kills momentum, and makes it harder to see opportunities for repurposing content.

And it‘s a big time-waster.

Pre-made templates and workflows? They feel helpful but they just make a broken system seem normal.

We want a tool that pulls it all together in one workflow—one web app to manage ideas, media, scripts, and presentation.

Disconnected Tools Make Quality Improvements Harder

It’s easy to get caught up in views, likes, subscriptions, and SEO, but you can’t edit your way out of weak content. The material has to be good right out of the gate.

Most of the channels that get big view counts have raised their game in planning and scripting—and they improve their product with every upload.

Better ideas, organized content, and tighter scripts: these all happen in pre-planning (not in thumbnails and titles).

Raising quality must be integral to the creative workflow.

We see a connected workspace that offers more direct control over every step of the workflow—so evaluating and fine-tuning become part of the process.

Generic Business Tools Only Reinforce Creative Sameness

Productivity apps tend to funnel you into rigid workflows, so breaking out of that feels impossible. Maybe this is why a lot of content looks and feels the same. Likewise, off-the-shelf templates and workflows (think Notion, GDocs, Milanote, etc) tend to push creators into the same tired formats.

Outside-the-box thinking is harder without a tool to make creative exploration easier—like trying to break out new recipes with only one pan and two spices.

We’re building a drag-and-drop script builder that lets you play and try new things—so you stand out.

For Beginners, Finding Answers Is a Timesuck

Most newcomers jump into content creation with a handful of ideas and a lot of energy. But they don’t know much about the day-to-day of managing a channel (we certainly didn’t). Finding and organizing ideas, collecting content and media files, planning episodes, writing scripts, presenting on camera/mic…there’s a lot to learn—where do beginners start?

Answers on the web—guides, tutorials, best practices—are scattered and rooting them out is laborious (and sometimes unreliable).

When we started our podcast, we wanted a workspace that was a production tool, a knowledgebase, and a learning platform all in one. So that’s what we’re making.

Creator Fatigue Is a Workflow Problem

Nobody knows everything about content creation—even seasoned creators. Brainstorming ideas, finding media, scripting, presenting—creators rarely have the full skill set.

So they rely on their tools, on tutorials, social media, blogs, and other creators to fill gaps in their knowledge. Sometimes these are unreliable or incomplete—but the bigger problem is it’s also time-consuming and pretty exhausting.

Content overload causes real burnout—it’s why most new channels don’t make it past 20 episodes.

Our approach is a tool to declutter and simplify the process for pros while guiding beginners with a step-by-step workflow.

Scattered/Siloed Content Is Harder to Repurpose

Top creators repurpose their content to get more mileage out of their ideas and media. But if your best ideas are hiding in a random spreadsheet, how are you supposed to reuse them?

It’s much harder to see repurposing potential when your content system is a mess.

We want everything in one place: tagged, sortable, searchable, and ready to be used and remixed.

Business Apps Don’t Offer Prep or On-Air Backup

For most beginners, on-camera delivery is challenging, even daunting. Feeling prepared is a huge confidence boost—that translates into more energy and focus on camera (which viewers love).

Preparation—i.e. having control over your script delivery—does a few things:

• you’ll know the material so you’ll do fewer re-takes
• you’ll stay on point and won’t miss important info
• you’ll shoot episodes a little faster and tighter
• you’ll sound more confident and engaging.

And you’ll spend less time editing unusable footage.

Business apps aren’t designed for prepping or for on-camera support.

We’re building an interactive script viewer for easy on-air reference. Having a hands-on script display with your talking points and media will make presenting feel more engaging and less stressful.

Studio Production Apps Aren’t Built for Quick-Turn Content

High-end production and scriptwriting tools cater to big-budget studios and professionals—too heavy and too expensive for nimble content creators.

No big mystery why creators resort to free business apps.

YouTubers and podcasters aren’t writing formal screenplays or managing film or TV productions. Video and podcast production is a more accelerated process with a much shorter creative cycle. Creators need an access-anywhere web app that is tailored to their workflow—with only the essentials to get from idea to upload.

How to plan YouTube videos efficiently? With a workspace that’s purpose-built for it.

Our idea is a new type of tool for indie creators—lightweight, easy to use, and the right fit for the pace of content creation.

We’re offering early adopters 50% off for life—jump on. Not ready to ditch your business app? Join our waitlist for a creator-only offer.